Getting to the Root of Organic Matters

Friday, September 29th

10:00 a.m. – 11:00 a.m.

Location: Elliot/Drayton/Heyward

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Organics Workshop

We invite you to join us, with the collaboration of the Organic Produce Network and The Food Marketing Institute’s (FMI) The Power of Produce, for a data-centric dig into the benchmarks and opportunity gaps in the organic industry today. FMI’s The Power of Produce 2017 is in its third year and is comprised of a survey of 1,700 people overlaid with IRi and Nielsen data which will be reported by Anne-Marie Roerink (Principal at 210 Analytics, LLC) to give you the dirt on shopper insights. You will also hear from three industry segment professionals, Mark Carroll (Vice President of Produce and Floral with The Fresh Market), Christian Harris (Vice President of Produce with US Foods), and David Lessard (Vice President of Produce with Ahold USA), as they unearth how they have cultivated the organic segment within their own areas in the supply chain. This dynamic panel will be moderated by Matt Seeley (Co-founder and CEO of the Organic Produce Network).